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On August 7, 2014, FTChinese.com, the Financial Times' Chinese language website, and Accenture plc, the leading multinational management consulting company, jointly hosted a half-day forum in Beijing, China. The forum featured a keynote presentation on the client’s recent issued report-series on China’s fast-evolving consumer market and a panel discussion with speakers from Huawei Technologies, Haier Group, China Minsheng Bank and LETV.com. 60 marketing and branding professionals from both Chinese domestic and global corporations attended the event.